Coco Gauff x Naked Juice

To celebrate the launch of Coco Gauff’s custom Naked Smoothie, ROS built a playful, multi-platform campaign blending scripted storytelling and social-first content. The hero spot introduced a new comedic character, “Random Man,” while organic extensions leaned into fan-favorite “Smoothie Boy.” A series of stills and social captures with Coco rounded out the campaign, driving engagement around both the product and her personality.

IROC